In the process of discovering relevant keywords for your content, you will likely notice that the search volume of those keywords varies greatly.
Typing “wedding” and “florist” into a keyword research tool, you may discover highly relevant, highly searched for related terms such as: Let’s use the example of a florist that specializes in weddings. Once you enter in your seed keywords into a keyword research tool, you will begin to discover other keywords, common questions, and topics for your content that you might have otherwise missed. We’ll get into search volume in greater depth in the next section, but during the discovery phase, it can help you determine which variations of your keywords are most popular amongst searchers. These will be things like your products, services, or other topics your website addresses, and they are great seed keywords for your research, so start there! You can enter those keywords into a keyword research tool to discover average monthly search volume and similar keywords. You likely have a few keywords in mind that you would like to rank for. You may have a way of describing what you do, but how does your audience search for the product, service, or information you provide? Answering this question is a crucial first step in the keyword research process.
Now that you’ve learned how to show up in search results, let’s determine which strategic keywords to target in your website’s content, and how to craft that content to satisfy both users and search engines.
Understand what your audience wants to find.